Selma Cosso is a physiotherapist, and speaker who inspires and assists many people through her work and content on Instagram. As a designer, I have the pleasure of developing her visual identity using a color palette of gold, black, and gray. In her posts, I strive to use images that represent the authenticity of the body and real-life situations, such as burnout, for example. Together, we aim to convey a message of empowerment and genuine care.